Back to the home page By Dee Power and Brian Hill. Copyright all rights reserved.

Spend Quality Time With Your Plan

People often underestimate the effort and energy it takes to write a Business Plan. They try to write it at night or when everything else at work is finished, in other words, when they are mentally and sometimes physically exhausted. A better approach is to write the plan when you have energy available to put into it: go in early and think and write for an hour before the phones start ringing.

First Drafts Are Always A Laugh

The first draft of your plan will undoubtedly resemble incoherent ramblings--jumbled stream-of-semi-consciousness ideas that look nothing like what you had hoped it would. Don't be disappointed or frustrated. Just put the draft away for a few days, come back to it fresh, and begin revising and rewriting. Magically, after several more revisions, the ideas will all come together and the language of the plan will flow.

FYI: CYA (Whenever Possible)

In the opening few pages of the plan you need to have a disclaimer section that protects you from certain types of legal liability and as well as protects the confidentiality of your ideas. Your attorney needs to draft this page for you, but the general themes to include are: Disclosure of risk (you are not responsible for the achievement of results forecast in the plan); Confidentiality (protection against unauthorized copying and distribution of the document to third parties, and requirement that the information in the plan not be disclosed to third parties except by permission); Securities laws compliance (notification that the document is not intended to be a securities offering).

The Plan Is Your Baby--It Needs To Look Like You.

The business plan should reflect the personality of your management team, and the type of company you want to create. As the reader goes through it, he Should get to know the people involved in the company, their vision, their objectives, and their enthusiasm for the company and the industry. Tell the story of your company in your own voice. A plan for a music production company would look much different than a plan for a medical device manufacturer.

Not Everyone Has A Flair For Fiction

Business Plans are essentially works of fiction--documents that talk about what you imagine or hope may occur in the future, not what has already occurred. This type of writing is difficult for everyone. You've heard of "writer's block". The problems you are having keeping the words flowing are precisely the ones faced by the great writers, except many of them have to keep going because the publisher has given them a unreachable deadline and they've already spent their advance, but you of course, having read Rome Wasn't Planned, Funded, and Built in One Day have allowed plenty of time to finish the Business Plan--so there's no reason to feel pressured. Right?

If you feel blocked, don't worry. It's all part of the process. The key is not to quit. Put a few words down on the paper, then a few more. Jot down concepts rather than trying to do complete sentences.

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